In the Magazine

Manhattan Brats Finally Getting the Luxuries They Deserve



But I want a golden egg now, daddy!Photo: Spencer Heyfron
Like so many Manhattan kids, children who live on the Upper East Side are accustomed to the high life. Now they even have their own grocery store: KidFresh. As Susan Avery’s article in this week’s magazine suggests, the shop says less about niche marketing than the New York Zeitgeist. Kids are simply asserting their demographic. (They even have their own genre of cookbooks.) Included in the article: a course-by-course review of a KidFresh meal, by critics ages 6 to 10.

My Little Grocery Store [NYM]

Manhattan Brats Finally Getting the Luxuries They Deserve