Bobby Flay Has a Burger Up His Sleeve

"Wait, what am I promoting today?"Photo: Getty
Christmas was bittersweet this year: We asked for an end to gourmet-burger franchises (among other things), but our wish has not been granted. Word is that Bobby Flay is looking to enter the burger derby alongside Rachael Ray and Joe Bastianich (whose plans for a restaurant called Heritage Burger were recently reported here). Flay’s reps won’t give us the where and when (though they admit that the telegenic grill man is giving the idea some thought). Our source, however, tells us the place will be called Bobby’s Burgers and that you’ll be able to find it in one of the big Vegas casinos.

Earlier: Two More on the Burger Bandwagon; Hardly Any Space for Buns